Gli spot dell’anno

28 Dic

Questo e’ il mio preferito tra i dieci giudicati migliori. Per la Nielsen e’ al secondo posto.


Al primo posto quello della Volkswagen.

Questa e’ la classifica.
Top 10 Most-Liked New Ads
1 Volkswagen Super Bowl: Passat — A little boy dressed as Darth Vader believes he used “the force” to turn on a car (:30) 231
2 Oreo Boy wakes up father at midnight for a Father’s Day treat (:15) 201
3 St. Jude’s Shaun White sits with kids, who wear wigs matching his hairstyle (:30) 191
4 Hallmark Recordable Storybook — Deployed soldier shares holidays with family when he flips through recorded storybook (:30) 190
5 Real California Milk Cow tells mom to change her “mom jeans” and show off her “bundt cake” (:30) 189
6 Doritos Super Bowl: A man licks snack crumbs off his coworker’s fingers (:30) 188
7 Target Boy in gecko costume uses sticky gecko hands to take all of the candy when trick-or-treating (:15) 187
8 M&M’s Pretzel — Candy and pretzel combo prefer to be eaten by attractive woman than man they call “Hungry Eyes” (:30) 186
9 Marie Callender’s & Reddi-Wip Boy is happy to sit at the adult table but returns to eat with the kids when they are served pie and whipped cream. (:30) 185
10 Pepsi Pop stars like Michael Jackson, Ray Charles, Britney Spears, Kanye West, and Mariah Carey perform and drink soda. (:30) 184
Source: Nielsen
Data from January 1, 2011 – November 30, 2011. Broadcast Prime. Only new ad executions considered. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average.

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